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Don't Fight Micro Entrepreneurs, Use them: Tapping into the Peer-to-peer Economy

What industries are ripe for disruption by peer-to-peer models? In what ways is the peer-to-peer economy unique, superior or vulnerable, compared to 'business-as-usual'? How can the peer-to-peer economy work with mainstream brands to further develop the potential of micro entrepreneurs? Could major brands break the perceived isolation of peer-to-peer entrepreneurs and for win-win partnerships?

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