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Enabling the Renaissance: The Perfect Storm in True Cost Accounting

Here, Bob Willard, thought leader on the ROI of sustainability and author of The New Sustainability Advantage, discusses the growing significance of social and environmental risks in the context of less-than-ideal corporate reactions. He suggests that we are facing a perfect storm of risks - including pollution, poverty, social injustice, climate change and food & water scarcity. He then goes on to explain how stakeholder expectations are changing, and that companies would find it in their best interest to improve their performance in response. “The time is right to figure out how to measure what matters and get on with it,” he sums up.

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