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GreenXchange and the Effort to Speed Eco-Innovation - Charlie Brown, Nike

GreenXchange, spearheaded by 10 companies and social enterprises including Nike, Yahoo!, IDEO, Mountain Equipment Co-op, salesforce.com, the Outdoor Industry Association, and others, is a groundbreaking initiative geared to empower companies working to protect the environment to share their research -- legally -- for social good and mutual profit, and at a time when businesses everywhere are allocating larger shares of their investment dollars to social innovation. This effort, and other emerging radical collaboration efforts reflect another driver ensuring the pace of sustainable innovation is not letting up any time soon. Listen to Nike's lead to GreenXchange Charlie Brown, speak on historical examples of open innovation, intellectual property, patents, collaboration, the initiative's goals, sustainable/green design, licensing options, sharing and more.

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