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Growth without Sacrifice: Delivering Conscious Actions, Quality and Brand Promise

Admittedly, some industries are by design less sustainable than others - consider for a moment the example of fashion and its offspring, fast fashion and affordable fashion. Could innovation directed at more sustainable products and services in such industries find serious traction, or is it more or less doomed from the get-go? How does one work against respective pre-conceived notions? To give us an insider's look at one such tricky situation, and offer some advice, we welcome H&M and the story of its 'Conscious Actions' campaign.

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