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IBM's Smarter Planet: Gaining Momentum by Branding a Strategic Platform

Yes, the world has become smarter.....Because it is more Instrumented, Interconnected and Intelligent it allows for advances in design, energy efficiency, water conservation, traffic management, life cycle planning etc. all of which support common goals of sustainability. Lee Green, IBM VP, Brand Experience and Strategic Design will share how IBM has created a branded response to some of societies greatest needs.

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