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LCA Applied: Unlocking the Value in Your Impact Assessment

Bottom line: this session will give you practical insight and advice on how to keep your sustainability platform working to create brand preference, rather than brand fatigue.

Some Americans have actually done what we, the sustainable marketing community, have asked them to do: they've bought greener products and made some energy efficiency upgrades. But have they experienced all the benefits we promised and stepped willingly and fully onto the green train forever more? Not so much. In fact, we're not doing a very good job of managing their expectations and promising them realistic benefits...and the danger is that this leads to increased apathy and cynicism.

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