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Meet the Aspirationals: Innovating for Complex Consumers

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Since BBMG, GlobeScan and SustainAbility launched their Regeneration Consumer Study, there has been a fascinating global conversation about the Aspirationals, a new consumer segment that is in a powerful and potentially game-changing position with respect to the future of sustainable consumption.

As the largest consumer segment globally – particularly in Brazil, China, India, Germany, the United Kingdom and the United States – these style and social status-seeking consumers love to shop, and also feel a sense of responsibility to make purchases that are good both for the environment and for society.

Take a deep dive into this presentation to understand what beliefs and behaviors are defining the Aspirationals, what barriers and levers to sustainable purchasing they help enable, and what opportunities that opens up for brands big and small.

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