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Meet the New Consumers: Five Marketplace Trends That Will Shape the Green Economy and Change the Future of Branding
January 11, 2012
The dawn of a more resourceful, creative and sustainable economy is beginning, with a growing number of New Consumers re-thinking what really matters and creating new ways to do more with less. BBMG's Raphael Bemporad and Mitch Baranowski introduce you to these values-aspirational, practical purchasers and share five emblematic trends that show how this group is taking sustainability from buzz to tipping point.