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The New World of Shared Value: Mapping the Benefits of Project Phoenix

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In this presentation, Johnson & Johnson’s Paulette Frank shares her experiences with Project Phoenix, a Brazilian waste co-operative, through which J&J is producing needed post-consumer recycled (PCR) materials for certain products while nurturing the local economy. Through Project Phoenix, Frank reports that quality of life is improving for co-op workers and they now have a waiting list to join, while Johnson & Johnson has a reliable source for PCR in Brazil.

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