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Our Shifting Culture

As more of the global population rises out of poverty and into the consumer culture, there is increasing awareness that consumption does not equal happiness. This portends significant changes in the consumer landscape, and an opportunity for brands to help shift societal values toward health and sustainability. Those that rise to this challenge can win the trust, respect and loyalty of future generations of consumers; those that don’t risk being left at the margins. How will your brand contribute new, more meaningful and sustainable value to tomorrow’s customers?

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