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The Power of We: A Quick Case Study in Brand Collaboration, and a Call for More of It!

Brands across many industries seek to motivate consumers around similar issues, yet many Sustainability Directors have limited resources with which to operate. In the summer of 2011, Procter & Gamble, Lowe's, Kohler, Bosch and the EPA's WaterSense program joined forces with Shelton Group to tackle the issue of water conservation. Here’s the story behind the collaboration, lessons learned, and other issues that would benefit from brand collaboration.

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