Search the Sustainable Brands Library

Promoting Sustainability Through Popular Culture and the Games We Play

A Conversation With Dr. Allen Hershkowitz, senior scientist, NRDC and with Robin Raj, founder/executive creative director, Citizen Group.   

This opening plenary session explores how mass entertainment and the games we play can be powerful vehicles to promote sustainability and take it mainstream. Melding ecological expertise with constructive engagement, Dr. Hershkowitz has helped lead the greening of American institutions including Major League Baseball (MLB), the NBA, NHL, and U.S. Tennis Association (USTA), as well as the Academy Awards, Grammy Awards, and Broadway theater. Hershkowitz and Raj will share experiences and insights on how to create the political will and measurable benefits to positively affect everything from waste, energy, transportation, and procurement to fun and inspiring consumer engagement that raises consciousness and influences behavior.

  Sign up for SB Newsletters
Get the latest personalized news, tools, and virtual media on a wide range of sustainable business topics in your inbox.


User login

Engage the community



Click a term to initiate a search.

Media Type