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Recovering Green: Sustainable Innovations That Will Lead us Forward - Andrew Winston
May 24, 2010
Sustainable brands, of course, start from the inside, with an innovative value proposition. In a world where more and more people are coming to understand the interconnectedness between their choices and the health and sustainability of the future, the business/brand community has a unique opportunity to move beyond selling "whiter whites" to create brand promises around solutions to the very real challenges facing individuals and our global society. We approach this opportunity, however, in the face of increasingly tight operating constraints. Andrew Winston provides a 360 degree look at some of the new building blocks and creative business solutions being crafted in response to some of today’s real world problems. The business opportunities lie in both saving money through lean and efficiency programs to improve bottom lines during hard economic times, and building a path for current and future growth (operations and profits) through product/service innovation.