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Recycling the Cup: Systems Thinking at Starbucks with Peter Senge

As part of their Shared Planet goals, Starbucks has set a bold goal to develop a recyclable cup solution. The company has enlisted MIT Professor Peter Senge and his expertise applying systems theory to approach this situation. At SB '10, Peter and Ben Packard share their experience in engaging all members of the disposable cup value chain, and outline the principles behind this approach.

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