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Reframing the Rules: "The New Rules of Green Marketing"

Join Jacquie Ottman, green marketing pioneer and founding co-chair of the Sustainable Brands Conference, as she kicks off Sustainable Brands ‘11 with insights on the mainstreaming of green consumerism since the first Sustainable Brands Conference in 2007. She provides an overview of key strategies from her recently released book, The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding (Berrett-Koehler, 2011) and shares her template for successfully integrating sustainability into consumer brands. 

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