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Research Roundtable: Latest Consumer Insights from SB's Top Research Picks

THIS IS PART OF THE TOP 12 CONSUMER INSIGHTS COLLECTION
[Click to expand full collection]

In this information-rich session, our top pick researchers share their latest insights into what is happening in 2013 around consumer engagement with brands' environmental and social sustainability promises. Researchers will each present their latest data, followed by a rich discussion about comparative methodologies and insights that can be gleaned, as well as gaps that can be identified by looking at the landscape of available data.

Particularly noteworthy this year will be the advances in ethnographic studies and the use of empathy interviews to complement, if not replace, traditional 'cold' surveys. Expect a wealth of hard information from researchers and peers to help inform your strategy for 2013 and beyond.

Featuring:
[00:00] Tom LaForge: Coca-Cola
[08:25] Amy du Pon: Havas Media Group
[26:25] Rafael Bemporad: BBMG
[54:20] Lee Ann Head: Shelton Group
[1:15:41] Renee Lertzman: Researcher & Consultant
[1:45:00] Kathleen Gasperini: Label Networks
[2:09:05] Jason Burnham: Burnham Marketing
[2:35:15] Liz Gorman: Cone Communications

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