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Sharing, Mass Media Engagement & Culture Shift

Sharing is already something many Americans do — 52 percent say they have borrowed or leased purchased items. But while some 75 percent of Americans claim to do a good job recycling, only 34 percent of city waste is actually recycled. Adam Werbach, co-founder of the sharing tool Yerdle, shares the stage with NBC’s Maggie Kendall to discuss the rise of the sharing economy and its enormous potential for reducing waste. “We have to figure out how to turn the acquisition of things into the acquisition of experiences,” Werbach said.

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