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Unleashing the Personal Data Economy

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John launched the H(app)athon Project to, in his own words, “give Big Data a direction and help people leverage the mobile sensors in their smartphones to identify what brings them meaning in their lives.”

The end goal is to aggregate survey responses and personal data in order to identify activities and organizations that might help people optimize their personal wellbeing.

In the process, as a chief researcher and author of Hacking Happiness: Why Your Personal Data Counts and How Tracking it Can Change the World, John has built a wealth of knowledge about digital identities people leave behind while using their computers, smartphones and a variety of next-generation wearable technologies.

John goes over “happiness Economics,”and then presents several big opportunities to leverage the nascent ‘personal data economy’ that is being in front of our eyes.

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