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JoinYour Next Move: From Bolt-On to Embedding Sustainability
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Based on his new book, Embedded Sustainability (2011, Stanford University Press), author and Case Western Associate Professor Chris Laszlo shares examples of how mainstream companies are creating competitive advantage by embedding sustainability in to the core of their business strategy to produce solutions that are unique and authentic to the business, and require no tradeoffs in profitability, or for the customer, in price or quality.
In this talk, you will learn about new concepts and frameworks that leading companies are using to embed sustainability – and be able to take away a set of powerful guidelines that you can use in your organization.
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Sustainable Brands 2013 Conference - Get set for an explosion of creativity in 2013 as the sustainable brands community moves From Revolution to Renaissance to celebrate a new era of better brands that are succeeding by leading the way to a better future. Paradise Point in San Diego, CA June 3-6.
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