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Karma Marketing and the Power of “Enough”
January 1, 2017
The Sufficiency Economy is a national development philosophy introduced by King Bhumibol Adulyadej of Thailand through his royal remarks over the past few decades, and it is well recognized by the UN as one of the best approaches toward sustainable development. It’s based on putting moderation and balance at the center of development strategy, emphasizing the Buddhist concept of ‘the middle path’ as a leading principle for appropriate conduct of people, businesses and government at all levels. This Sufficiency Economy way of thinking can be applied not only in national and international development, but also in product innovation, brand strategy and marketing within the private sector. Prepare for a thought-provoking and inspiring vision by one of the leading global experts on sufficiency economy thinking and discover the revolutionary concept of “karma marketing,” along with practical tips on adopting it in any business context.
Sirikul Laukaikul, BRAND STRATEGIST & SUSTAINABILITY ADVISOR, THE BRANDBEING CONSULTANT CO., LTD