Search the Sustainable Brands Library

From Meatless Mondays to Meatless Many Days: Motivating and Incentivizing People to Change Their Diet

Todd Smith of Morningstar Farms walks us through their new campaign, Just What The World Ordered, aimed at motivating and incentivizing people to change their diet. Kicking off with a groundbreaking documentary series that highlights the lives of 5 different people who adopt the “veg” lifestyle, Morningstar’s campaign is all about educating, overcoming barriers and showcasing the benefits a veg lifestyle can have on our planet.

Todd Smith, Director of Brand and Innovation Marketing, MorningStar Farms

  Sign up for SB Newsletters
Get the latest personalized news, tools, and virtual media on a wide range of sustainable business topics in your inbox.

 

User login

Engage the community

GET THE LATEST NEWS SENT TO YOUR INBOX

 

Click a term to initiate a search.

Media Type

Brands