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Designing and Driving Positive Consumption Norms in Pursuit of the Good Life

Virginie Helias, Vice President of Global Sustainability at Procter & Gamble, shares brand new insight into how Procter & Gamble is looking to enable positive consumption in pursuit of the good life. Eschewing outdated values such as “more is always better,” Procter & Gamble is actively building a roadmap for 21st century brand leadership toward sustainable consumption norms.

Virginie Helias, Vice President of Global Sustainability, Procter & Gamble

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