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Insight, Inspiration and Action: Lessons from Customer Engagement and Brand Innovation


For several years now, Sky has done fascinating work at the nexus of marketing and sustainability. The popular brand has certainly learned a lot from the journey, and some of the most useful lessons stem from crossroads moments – key points in time when company and brand management have multiple options as to evolving their efforts for bigger impact. Indeed, such crossroads moments are all too common to brands taking their sustainability agendas seriously. In this session, the company’s Director of Bigger Picture will present a detailed account of Sky’s experience to date, reflect on recent or current crossroads moments, and share progress toward drawing the connection between evolving CSR/sustainability agenda and brand value.

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