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Reaching across the Aisle: A Unique Experiment in Consumer Engagement, Gamification and Compromise

JetBlue has managed to achieve a great amount of earned media through a new consumer engagement campaign that is leading the way in re-shaping the landscape of authentic purpose-driven brand messaging. Join this talk for the story behind “Reach Across the Aisle”, a unique and truly impressive experiment in consumer engagement, gamification and compromise.

Tamara Young, Manager Corporate Communications, JetBlue

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