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Trust is Tribal: How to Build Brand Loyalty in Choppy Political Waters

Whether you are creating your brand story or your content strategy, shared values matter more than facts. Consumers are now more than ever voting with their wallets, buying from brands that fit their worldview. Successful brands are navigating this activism shift with bold brand stories rooted in purpose. At SB’17 Detroit, Upworthy CMO Jennifer Lindenauer shared her storytelling tips to build trust, traction and connecting with consumers and audiences in an era of fake news, competition and noise.

Jennifer Lindenauer, CMO, Upworthy

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