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The Evolution of Purpose in Brand Strategy, Marketing and Advertising
January 11, 2017
Thomas Kolster, also known as Mr. Goodvertising, often describes himself as an ad man on a mission. With more than 15 years of agency experience, he firmly believes that communications, marketing and advertising professionals have a pivotal role to play in shaping more sustainable customer mindsets and behaviors. In this talk, he will outline the evolution of purpose in corporate brand strategies and share what next steps members of the global Sustainable Brands community can take to connect brand purpose with customer purpose in the pursuit of brands that succeed by leading the way to a flourishing future. Reflect on your journey and get inspired to keep upgrading your brand purpose and key narratives so as to align with global sustainability priorities and be relevant in a fast-changing marketplace.
Thomas Kolster, FOUNDER, MR. GOODVERTISING