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Enabling Informed and Impactful Purchasing Decisions through Effective In-Store Labels

How Good is a rating system aiming to serve as a tool that grocery shoppers can use to identify the healthiest, most sustainable food products. The How Good team works closely with academics, industry experts and farmers to review the impact products make on the entire food system, and then crunches the data down to simple and elegant labels added directly to grocery store shelves. In this presentation, CEO Alexander Gillett will share up-to-date insights on customer reactions to How Good labels, including shifts in purchasing behavior across various store locations and resulting shifts in grocery store inventory.
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