Search the Sustainable Brands Library

How to Influence Many Markets at Once: Next-level Applied Sustainability Measurement from a Key Upstream Player


In September 2014 BASF unveiled a ground-breaking new process the company has developed for evolving its product portfolio based on sustainability criteria. Known ‘Sustainable Solution Steering,’ the method is used to systematically review and evaluate the sustainability aspects of the approximately 50,000 product applications in the company’s portfolio, which represent sales of €56 billion. The analysis took a couple of years to complete, involved 1500 experts, and resulted in more than a thousand – yes, a thousand – specific plans for changing or phasing out products in the name of overall value-chain sustainability performance. All in all, a textbook-level case study.

GET THE LATEST NEWS SENT TO YOUR INBOX

Click a term to initiate a search.

Media Type

Brands