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How to Influence a Multitude of Industries and Markets: Next-level Applied Sustainability Measurement from a Key Upstream Player

BASF, the world's leading chemical company, operates according to the purpose "We create chemistry for a sustainable future." BASF, which celebrates its 150th year in 2015, pursues sustainable development as both a business imperative and the defining market driver for innovative chemistry solutions. From its development and application of evaluative methodologies like Eco-Efficiency Analysis, SEEBALANCE® and AgBAlanceTM to its industry-leading place on the Carbon Disclosure Index for 6 years running, sustainability measurement and transparency are central to BASF's enterprise. In September, BASF will announce its next major advancement in applied sustainability measurement -- a far-reaching endeavor likely to influence the many industries and markets BASF serves worldwide. Dirk Voeste, Vice President Sustainability Strategy, will provide a hot-off-the-press overview of this initiative, its findings and planned resultant actions.
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