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The Circular Economy: Beyond Theory into Practical System Design and Business Case


Desso and Philips have emerged as leaders in articulating and pursuing circular business models, two of only a handful of major brands to visibly act on such an ambition to date. Both companies have engaged in focused efforts to divert themselves from linear thinking in designing next-generation products and services likely to influence their entire industries. Aiming to ramp up a nascent but promising movement toward a broader circular economy, they will join us to lay out their arguments for why they see circular models as the most economically and environmentally reliable shape of future corporate success. We will dive into the how-to of innovation processes, as well as the necessary accompanying business case.

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