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How Thais Define the “Good Life”

From Intage survey "How Thais define the Good Life" from 2000 Thais, age between 15-65 years old, during June-July, 2017. Definition of ‘Good Life’ is dependent on people’s life-stage, socio-economic context and their values. Understanding their life goal will help marketers to better serve the current purposeful consumers.

Dangjaithawin Anantachai, Managing Director, INTAGE Thailand

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