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A New Product Design Paradigm: Radical Integration of Material Sustainability, Job Creation and Customer Service


Few innovators would qualify as higher-level systems thinkers than Aly Khalifa, the Founder of Lyf Shoes and Director of Design & Engineering at McDonough Innovation. Aly is redesigning shoes, and completely disrupting multiple aspects of the shoe industry in the process. Driven by the insight that the best ideas often come out of putting many problems together at once, Aly has designed a system that not only closes the loop on materials materials, but also serves customers in fundamentally new ways. Suffice it to say that the shoes in question can be made in as little as 90 seconds at the store, can be personalized to better fit a customer’s physical needs over time, and offer virtually unlimited possibilities for artistic and crowdsourcing collaborations.

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