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Transformation, Circular Economy and Driving Change at Scale

Earlier this year, IKEA’s Chief Sustainability Officer Steve Howard made news headlines by suggesting that some parts of the world have reached the point of ‘peak stuff’, a comment that was interpreted by some as a warning that demand for home furniture – and perhaps other consumer goods, too – has reached a crucial turning point. In this talk, IKEA Denmark’s Sustainability Manager Jonas Engberg further addresses the concept of ‘peak stuff’ and outlines how IKEA’s latest sustainability and business strategies reflect a shifting consumer landscape and offer greater security for the future of the global brand. IKEA has been researching ways to future-proof itself for years and this talk shares the most promising answers the company has found on this journey so far.

Jonas Engberg, SUSTAINABILITY MANAGER, IKEA

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