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Gaps in Perceptions around Purpose: Important Differences between Executives, Employees, Consumers and Investors

In an effort to complement and enhance research data presented earlier in the day, this session will bring to light fascinating findings about three critical gaps in perception around purpose: gaps between brands and investors, gaps between brands and Millennial consumers, and gaps between brands and employees. Follow the data to explore how the gaps in question are woven into the fabric of trends and drivers shaping the corporate sustainability space, and what the Sustainable Brands community can do about it.

Aria Finger, CEO, DoSomething.org
Gregory Unruh, Sustainability Editor, MIT Sloan Management Review
Shannon Schuyler, Principle, Chief Purpose Officer, Corporate Responsibility Officer, PWC President, The Price Waterhouse Foundation, Inc.

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Brands