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IKEA will only sell energy-efficient bulbs: "Wonderful Everyday"

By 2016 IKEA will only sell Energy efficient LED lightbulbs.

The small things that make up the vast majority of our day to day lives, they're the things that really matter — not the once-a-year occasions. It's the things we do day in and day out like getting the kids ready for school, brushing teeth and making dinner. These are the things that make up the Wonderful Everyday.

IKEA spends a lot of time thinking about the everyday stuff and how to improve it. Stuff like the subject of its new ad, the IKEA LED light promise — that by 2016 every single light IKEA sells will have an energy efficient LED lightbulb. IKEA thinks this kind of thing can really make a big difference.

For tips on how to do just that, visit

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