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Moving Sustainability Forward: A Road Map for Consumer Marketers
June 30, 2011
In this “green paper” Jacquelyn Ottman, founder and principal, J. Ottman Consulting, Inc., proffers that greenwash is a symptom of a larger problem that is preventing consumers from getting more involved in sustainability efforts. Diagnosing the problem as an immature “eco-system” surrounding the fast growing green marketing industry, she suggests steps the industry can take to build the holistic support it needs from retailers, government, and especially consumers in moving sustainability forward. Download the report by clicking on the SlideShare logo.