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"Pitch for Nature" Aims to Increase Awareness and Appreciation for Natural Capital

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The World Business Council for Sustainable Development (WBCSD) has teamed up with a group of leading organizations to launch the "Pitch for Nature" program which aims to increase awareness and appreciation for natural capital in business. As the video states, nature provides tremendous value to businesses through various means such as clean water and natural resources. Companies can protect themselves from risk and identify opportunities by accounting for this natural capital.

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