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Enabling Market Sector Shifts: A Game-Changing Brand Case


Denise Alves presents Natura’s ‘Ekos’ brand (meaning ‘our home’ in a local indigenous language), which works with 32 Amazonian communities to source its core ingredients. Alves discusses the importance of getting your flagship company’s sustainability ethos correct in order to spawn successful eco-brands, such as Natura's successful line 'Sou' that introduces waste reduction and management throughout the entire product life-cycle

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