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2010-11 Index of Thought Leaders: USA-UK

This study defines thought leader brands as those which drive positive change in both attitude and behavior among key stakeholders, and establishes a connection between pursuing a thought leadership approach and becoming a 'trusted' brand. It identifies the key benefits of being recognized as a thought leader brand, and lists those brands perceived as being thought leader brands in the US and UK. The study also identifies opportunity areas for businesses to pursue a leadership position which will benefit their brand based on areas of consumer interest or concern.