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BSR-GlobeScan State of Sustainable Business Poll 2010 Final

Business leaders remain focused on sustainability despite economic uncertainty, and nearly all plan to maintain or increase spending on CSR programs.

Demonstrating the benefits of sustainability—whether economic, social, or environmental—is highly important in promoting CSR/sustainability among consumers and businesses, and is vital for building trust.

Respondents think innovating for sustainability is a critical driver of overall business success and leadership, and is also important in encouraging sustainable consumption among consumers.