Search the Sustainable Brands Library

Decision Making for Sustainability

According to a new study by the Network for Business Sustainability (NBS), sustainability decisions are particularly likely to be affected by biases and errors.
The study is based on an expansive review of the decision-making literature over the last 60 years. According to the study, sustainability decisions are often influenced by four categories of biases and errors. Each of us can probably think of decisions we’ve made that were influenced by one or more of those decision baises and errors. It’s easy to see why sustainability decisions are especially susceptible to them. The paper lays out approaches for overcoming them—and leveraging them--in order to help us make superior sustainable decisions.