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Future-Fit Business Benchmark | Public Draft 2

Public Draft 2 document provides guidance on how to provide your feedback on the overall document, the 21 goals, and especially the key performance indicators (KPIs) by which companies can assess their progress toward each goal. Help shape the Future-Fit Business Benchmark by giving feedback on the goals and/or co-creating KPIs.

The Future-Fit Business Benchmark offers a set of performance criteria that describe a company that is fit for the future: one that will flourish while adding to the wellbeing of society as a whole.

Before reading, please take a moment to review the three aims of this draft. We’d love to hear from you if you think you can help us build on what we’ve done so far.

Aim 1: To explain why we need a new way to measure business impact.

To create a future where society can truly flourish, we need to change the ways we do business. But CEOs and investors lack much of the necessary information to understand the type, speed and scale of change required to be fit for the future.

Aim 2: To present the goals companies should aspire to if they are to become future-fit.

Using best-available science we’ve outlined exactly how business depends upon — and can contribute to — a healthy society and planet.

This analysis served as the basis for developing a set of future-fit goals that embody the environmental and social constraints within which a future-fit business can thrive.

Aim 3: To solicit public and expert help to refine the future-fit goals and develop supporting KPIs.

To date we’ve received valuable input from 100+ experts on our approach and draft goals. As a result, Public Draft 2 has thee significant improvements over Public Draft 1:

  1. Our original 28 future-fit goals have been refined into a more concise and coherent set of 21, with a clearer focus on exactly what companies should be held accountable for.
  2. We’re now more explicit on the linkages from the underlying science to the future-fit goals, and on why each goal is both necessary for society and beneficial to business.
  3. We outline how we’re developing key performance indicators (KPIs) for every goal, and offer links to a new wiki where you can explore, comment on, and contribute to our latest progress toward each one.

While we’re confident enough in what we have now to publish this draft, there’s always room for improvement. So constructive criticism is very much encouraged.

Academics, industry bodies and NGOs have spent years wrestling with the issues we’re covering, and we want to draw on their work. We see our role more as curator than creator: to partner with others and integrate the best of what’s out there into a single framework for business to use.

Download Public Draft 2.0

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