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#WhatBrandsWant: Brand Perspectives on Biomaterials

A report by Sustainability Consult, #WhatBrandsWant: Brand Perspectives on Biomaterials sheds light on the key factors shaping the brand-biomaterials relationship.

Since 2011, Sustainability Consult has worked with companies invested in the bioeconomy to promote the responsible development of the industry. Commonly encountering the question of how brands can be encouraged to invest in renewable materials, it decided to measure awareness and understanding of the biomaterials sector amongst leading companies.

Over a six-month period, Sustainability Consult gathered responses from over 40 brands across different sectors ranging from apparel, footwear and textiles to food and beverages and personal care. The results offer insight on the drivers and barriers affecting market growth in the bio-based materials sector.

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