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The Courage of Their Convictions: How Purposeful Companies Can Prosper in an Uncertain World

Based on findings from a YouGov survey and interviews with senior leaders from within some of the UK’s biggest purpose-driven brands, this report explores the importance of having a purpose beyond profit mindset in helping companies to prosper amidst workplace challenges and an ever-changing world. The Courage of Their Convictions was written by not-for-profit think tank Tomorrow's Company and Danone UK, with input from brands such as John Lewis, Mars, Philips, and Unilever.

Read more about the report.

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