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The Changing Relationship Between People and Goods

Success in business requires understanding customers, getting close to them and analyzing their behavior. Figuring out what truly makes customers tick is key. This allows the creation of tangible and intangible products that customers truly desire and the communication of these benefits in the best way, in the right place at the right time.

In a new report, Sitra, the Finnish Innovation Fund, provides insight into the role sustainability plays for consumers and presents a suite of tools to help businesses bring sustainability to the forefront and create well-rounded products.

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