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The CSR Effect: Media Sentiment and the Impact on Brands

This report reveals the results of an analysis performed by the U.S. Chamber Foundation and IBM on social sentiment as it relates to the practice of corporate citizenship. The first of its kind, The CSR Effect: Social Media Sentiment and the Impact on Brands was enabled by an IBM Impact Grant and demonstrates that engagement in corporate social responsibility has a profound impact on an organization’s reputation — in some surprising ways.

By validating that there is a positive impact on a company’s brand and reputation through the effective use of social media about their CSR activities, this report gives companies compelling evidence for doing even more good in their communities.

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Brands