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Looking Further with Ford: 2017 Trends Report

The 2017 Ford trend report reexamines three key findings from the previous versions - Trust is the New Black, Female Frontier, and Sustainability Blues - and updates them based on the most recent observations. In addition to revisiting those three relevant trends, this year’s report is filled with several more key insights from our ever-changing culture. Some of today’s most pressing questions are explored, including how we define prosperity, whether technology is becoming more of a hindrance than a help, and who has the greatest responsibility to bring about progress and change. This report discusses these and other topics, offering observations that could help unlock a better understanding of how we, as a society, are evolving.

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