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More Crop Per Drop - Water Report on the Cotton Industry

Major brands that drive demand for cotton have an economic interest in reducing the industry's water use because it improves farms’ income and yields. To protect the cotton industry, brands need to get involved in supporting smallholder farmers in the developing world, where over 100 million smallholder farmers are responsible for 90 percent of the world's cotton production. Many of these smallholders reside in areas facing severe and worsening water stress such as India, Pakistan and China and lack the financial resources necessary to invest in water saving techniques and technologies.

This report offers a snapshot of the water challenge faced by the cotton industry, along with compelling case studies that demonstrate what can be achieved through basic interventions, such as training and education.

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