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Making Sense of Sustainability in Culture: Movies, Marketing and Metaphor

Pop-culture is a great bellwether of consumer beliefs and values. Join Carrie Snyder and John Rooks as they deconstruct movies, music and metaphors as a way to explore the meaning of sustainability in modern culture. Takeaways can be used to spot trends, better align your messaging, and build culturally-relevant and successful engagement platforms internally and externally. Bring your popcorn for a journey through sustainability in pop-culture from Soylent Green to Sharknado and learn how understanding these guilty pleasures can inform new strategies for communication and deeper engagement.

 

John Rooks, President, The SOAP Group

Carrie Snyder, Consultant, CSS Consulting & Harvard Extension School

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