Search the Sustainable Brands Library

Consumer Attitudes and Motivation around Purpose-driven Business

This session will share a thoughtful and well-rounded compilation of research data that helps explain why purpose will keep trending as a key business driver in the foreseeable future. Speakers will present valuable research intelligence on the current landscape of consumer attitudes and behavior around sustainability, prevailing perceptions of key influencers and leaders in the space, as well as the business case for purpose-driven brand strategy and innovation. Presentations will be followed by Q&A with the audience focused on dissecting methodologies, gleaning additional insight on the spot, and identifying knowledge gaps.

Carol Cone, CEO, ON PURPOSE

Wendy Salomon, VP, GLOBAL REPUTATION MANAGEMENT, NIELSEN

Sebastian Buck, CO-FOUNDER, ENSO

Grant Garrison, MANAGING DIRECTOR, GOODCORPS

Robert Brown, HEAD OF RESEARCH, JUST CAPITAL

  Sign up for SB Newsletters
Get the latest personalized news, tools, and virtual media on a wide range of sustainable business topics in your inbox.

 

User login

Engage the community

GET THE LATEST NEWS SENT TO YOUR INBOX

 

Click a term to initiate a search.

Media Type

Brands